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Freebie
Checking out the hospitality at Turf Moor

During 1973 a colleague and I were sent over to North America to see how they did things over there, the 'things' in question being opencast mining. My itinerary took me via St Louis and Tucson, to Spokane and then across the border to meet John in Vancouver. He had come via Salt Lake City and had appeared to find the Mormon-dominated culture less to his taste than I had found Arizona's frontier spirit.

Vancouver, from what I saw (and I freely admit that was not much, because it was only a 48-hour rest cure before hitting the trail again to Trail (geddit?) in British Columbia) was not itself that likeable. What was worst about it was that, like all good North American cities, it was laid out on a grid pattern.

Where we stayed I cannot remember, nor do I much care; my only memory of the hotel was seeing trolleybuses from above (as a kid I went to school on trolleybuses, but then they hadn't invented buildings any higher). But someone – the bellhop no doubt – had recommended a restaurant. It was called the Blue Horizon, sat atop a skyscraper, and was aptly named. Each evening, we sat there and watched the blue – well, let's be honest, brown and purple – smog rolling across the Bay.

The Blue Horizon was several blocks away, and diagonally at that. Vancouverian blocks can look very different on each side. The second night, while walking back to the hotel, we must have made a 3rd right and 4th left rather than a 2nd left and 3rd right and ended up going in the right general direction but via the city's dirty washing. In a warehouse doorway was leaning a young girl who looked, to me at any rate, half asleep. She must have heard our passing, for she stirred slightly and asked us for a joint. I was fumbling with my kneecap while John admitted we couldn't assist. Then she asked for a cigarette, which was easier: even the backside of the wrong block is Marlborough Country. Then: "Got any money on you?" "Sorry, 'fraid not." (Thank goodness). She sagged slightly and appeared to be thinking: "Oh well, do you want a freebie?"

Reporters on the News of the World are supposed to make their excuses and leave at this point and we followed their apocryphal examples. It was the first time I had knowingly heard the word 'freebie' although, even in that pregnant (if that's the right word) pause its meaning was instantly obvious. As I thought later, the term must have come from or via that cult film, Freebie and the Bean, a ‘clowning cops’ genre offering, although that was not released in Britain until 1974.

A freebie is the obverse of ‘there's no such thing as a free lunch’, a telling phrase which I first came across around the same time. And so, having given you free virtual non-sex, I now arrive at the point to give you free virtual non-football.

It all started with a phone call, closely followed by a letter. I had apparently won the London Supporters Club draw and would soon be the proud owner of two free tickets for the Macclesfield game.

Now, only those who know me can imagine my stupefaction. I have never lost a bet or a draw for the good and sufficient reason that, knowing I shall lose, I never go in for them. Indeed, the only things in life I have ever got – jobs included – have been those I have never applied for. I stroked my lucky rabbit's foot and resolved to put off the transplant.

I would take my son, Alan, meeting him at Chester and driving onwards on what turned out to be a Sunday – and I cannot imagine why our home games are so often switched. Were Burnley's noble boys and girls in blue so needed at Wembley that we had to play Bournemouth on Friday night? We seem to suffer ridiculous switches of dates for no good reason, indeed no bad reason either.

Anyway, the upshot was that, because I always try to allow ample time for long journeys, and because driving (and also, it would seem, trains from Llandudno to Chester) goes better on Sundays, I found myself in Burnley town centre at 11am on the fateful day. Maybe those born and bred would find it less daunting. For me, an outsider, consider the background. We had not won a game since Millwall and had got just three points out of 24 since then. New Chairman Barry Kilby, stratospheric transfer fee to bring Steve Davis back from Luton, every thing rosy, and next to bottom of the division. Barry Heagin's letter enclosing the tickets ended, "Enjoy yourself if you can," the sort of "Have a nice day now" once routinely offered by the screws at Wormwood Scrubs before the last long walk. In this funereal atmosphere, convinced as always (and tried and tested, too) that my very presence at a match brings defeat, we trudged the street, the canal, the Café Claret – well, you name it, we trudged it – filled with gloomy foreboding.

There is no doubt that Turf Moor's new face has its attractions, but atmosphere is not obviously one of them. As we prowled the new stands and admired their finely wrought plastic coated tin accoutrements, I at least felt a sense of yet more depression. Apart from a slight colour change, I could have been behind Anfield's Centenary Stand. Instead, I was faced with looking for the North Stand. Which the hell way does Turf Moor face? Had I been a boy scout, moss on the walls might have told me which way was north, except that the brickwork is too new to have grown any yet.

(Afterwards, I learned there was some dispute about the naming of the new stands, but the answer seemed – still does seem – obvious. You name your stands after the most deserving servants of the club. If someone wants to sponsor a stand, then it can become the 'Asda Harry Potts stand', the 'Harry Potts stand sponsored by Asda', or whatever is appropriate. Sponsors come and go, but the great names should live for ever.)

Eventually, time to go into the hospitality suite, to meet a small but welcoming band of London Clarets (thanks, chaps). I don't propose to review the match, for all the obvious reasons, but I will review the facilities. Terraces are old hat, seats commonplace, but I have never in all my years penetrated a hospitality suite.

The first thing to strike one is the spaciousness, followed closely by the cost of around 5,000 square yards of heavy-duty carpet. The bars stretch for most of the rear wall, and a vast picture window the length of the pitch with a bit over. The area is then divided by portable screens or partitions into whatever sized areas are required for each sponsor. The arrangement illustrated one of many stupidities of the laws around football: no alcohol in sight of the pitch. The partitions are supposed to prevent the bar being visible from the pitch (or of course vice versa) so, for much of the match, a significant minority of viewers – that word seems more appropriate somehow – were draped around the front of the screens, their pint glasses stretched behind them at arms length.

You can of course get access to the outside seating areas, but for me the point was to enjoy the hospitality from inside. It proved a weird feeling, a bit like the world's largest landscape format camera, or an infinitely giant cinema screen. The actual view of the play was excellent and I did not feel nearly as cut off from it as I had expected. Indeed, in some ways, it enhanced the spectacle. The crowd reaction was still palpable and, also contrary to what I had expected, the hospitality crowd was not a bunch of champers-swilling nellies but was just as articulate and a lot easier to hear. Outdoors is still preferable, perhaps, but indoor viewing of this quality has a lot to commend it.

We drove back to Chester a lot happier than we deserved. Two teams of incompetents, each defence leaking like a very old dog, and a result which could have reached double figures in either direction. And yet, it proved the start of something big. We lost nothing more that season, finishing comfortably above the danger zone, and this season have continued in the same vein. Just one loss in 20 league games, at the time of writing, and that by only 1-0. It could be encouraging and in fact I find it so. For, to my eyes the team has been quite unconvincing. Other teams have not beaten us, or at least obtained draws, because of their superior quality. We have thrown wins away, and Armstrong's back pass against Brentford is only one example of many. If we can top the division while playing so indifferently, what can we not achieve with greater discipline and effort?

And that, Mr Editor Sir, pays for the free tickets, or if it doesn't I can't do anything about it. Thanks for drawing me out of the hat.

Chris Down
September-October 1999

Photos from the day

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25 years of the London Clarets
The Burnley FC London Supporters Club